The Dog Stroller site is another one of the Over-the-Shoulder (OTS) site builds that I created for the Auto Profits Course.
The niche is Dog/Pet Strollers in the UK
Main Keyword: Dog Strollers
SV: 6600
Cost Per Click: £0.09
Days To Page 1:
Days To First Sale: 64 Days (25/06/2025)
The timeframe for the site is:
09/04/2025 – New EMD Registered – dogstroller.uk
15/04/2025 – Started building the site for the webinar
22/04/2025 – Finished building the site and added the site to Google Analytics & Search Console, and created a Looker Studio Report
20/05/2025 – Optimised the home page and a couple of product pages with Xagio
25/06/2025 – First sale comes in, only £1.71. But it is a start, and it has just been over two months since it finished.
25/06/2025 – Added a new blog post
25/05/2025 – Ordered IFTTT Network – Delivered
Keith Best discusses the success of his dog stroller UK site, which made its first sale 64 days after launching. The main keyword receives 6,600 monthly searches at 20.09 pence per click. The site earned £1.71 from a dog stroller sale and £2.83 from a standard paddleboard sale. Keith optimised the site using Zagreg and plans to add more blog posts and implement an IFT network for better SEO. He aims to increase sales frequency from once a month to multiple daily sales. Keith will also replicate this strategy for his standard paddleboard site.
Action Items
- [ ] @Keith Best – Add more blog posts to the dog stroller UK website.
- [ ] @Keith Best – Set up the IFTTT network and integrate it with the dog stroller UK website.
- [ ] @Keith Best – Apply the same strategy of adding blog posts and using an IFTTT network to the standard paddleboard website.
Outline
Overview of the Dog Strollers UK Site
- Keith Best introduces the Dog Strollers UK site, built during a previous webinar, and mentions its success in generating revenue.
- The main keyword for the site receives 6600 searches per month and costs 20.09 pence per click.
- The site made its first sale 64 days after it was launched, with the initial sale occurring on July 29th.
- Keith highlights the earnings from the site, including a sale of £1.71 for a dog stroller and £2.83 for a standard paddleboard.
Detailed Earnings and Sales Breakdown
- Keith provides a detailed breakdown of earnings, noting that the dog stroller site made its first sale within 60 days.
- The standard paddleboard site, which is older, has made two sales in the current quarter, each for £2.83.
- Keith emphasises the potential for growth, aiming to increase sales frequency from once a month to once a week, then to multiple sales per day.
- He mentions the initial investment and the timeline from purchase to first sale for both sites.
Optimisation and Keyword Strategy
- Keith discusses the optimisation process for the Dog Strollers UK site, focusing on keywords like “dog stroller,” “pet dog stroller,” and “dog prams.”
- He mentions using a tool called Zagre for optimisation, which helped improve the site’s ranking from position seven to position four.
- Keith notes that some keywords, such as “dog stroller prime,” experienced a drop in ranking but are still being closely monitored.
- He plans to optimise additional keywords and add more blog posts to enhance the site’s content and SEO.
IFT Network and Content Strategy
- Keith explains the use of an IFT network to distribute content across various branded properties, which helps in SEO and traffic generation.
- He describes the two-tier structure of the IFT network, where tier one properties push content to tier two properties.
- Keith ordered an IFT network for the Dog Strollers UK site and plans to start producing more content once it is set up.
- He emphasises the importance of blogging and content creation for sites like these, which will be supported by the IFT network.
Future Plans and Live Master Class
- Keith outlines his plans to continue optimising and promoting both the Dog Strollers UK and standard paddleboard sites.
- He mentions the upcoming live master class, where he will demonstrate the process of creating and optimising pages.
- Keith plans to show how the IFT network will be used to distribute content and drive traffic to the sites.
- He concludes the video by encouraging viewers to stay tuned for future updates and tutorials.