Local Content Engine Overview

Overview

Keith Best provides a detailed walkthrough of the Local Content Engine, explaining its setup and usage. He demonstrates creating a base site, listing essential pages, and installing necessary plugins. Keith emphasizes the importance of generating an app password for security. He guides through the process of creating a new project, connecting to WordPress, and configuring business details, including location and services. Keith highlights the content generation feature, which auto-populates pages with relevant content and interlinks them. He also mentions additional features like the PBM builder and internal linking, which will be covered in future courses.

Outline

Overview of Local Content Engine

• Keith Best introduces the Local Content Engine and explains its purpose.
• He mentions that the site is a base site for the Local Content Engine, originally a real estate site.
• Keith lists the current pages on the site: join our team (draft), site map (front page), privacy policy, and contact page.
• He details the plugins used, including Formidable Forms, Generate Blocks, GeneratePress Premium, HTML sitemap, Shortcoder, Uppdraft Plus backups, and Zadio.

Setting Up Local Content Engine

• Keith explains the first step: creating an app password in the users section of WordPress.
• He demonstrates how to create a new project in Local Content Engine, including entering the WordPress site URL, username, and app password.
• Keith shows how to test the connection and connect WordPress to the Local Content Engine.
• He sets the business name as “Houston Home Security” and enters the address for Houston.

Configuring Business Details

• Keith adds a phone number and selects the industry as “home security.”
• He auto-generates 10 services related to home security and manually adjusts them.
• Keith discusses the importance of keeping the site niche-specific and relevant to home security.
• He generates a business description and additional business details, including email address, URL, qualifications, common clients, guarantees, warranties, and open hours.

Locations and Content Generation

• Keith sets the country to the United States and selects the region as Houston, Texas.
• He specifies a 20-mile radius for location discovery and generates 19 locations.
• Keith adds more locations by drawing a circle on the map and discovers an additional 8 locations.
• He increases the total to 27 locations and moves on to content generation.

Content Generation Process

• Keith explains the content generation process, which creates content for the generated pages.
• He sets the homepage to “Home Security Installation in Houston” and refreshes the site to see the changes.
• Keith demonstrates the content generation in progress, showing both successful and failed content creations.
• He explains the importance of interlinking between pages and how it is handled by the Local Content Engine.

Finalizing and Optimizing Content

• Keith shows the final content for the homepage and other generated pages.
• He explains the need to make the pages look appealing and convert visitors into customers.
• Keith mentions the importance of adding images, videos, and other media to enhance the content.
• He concludes the overview by mentioning other features of the Local Content Engine, such as the PBM builder, internal linking, and service page, which will be covered in future courses.

Enjoy!