Overview
Keith Best discusses updates to the local content engine, highlighting improvements made after an SEO conference in Manchester. The engine now supports additional SEO tools like Zadio and Sagio, and has changed the meta title format to prioritize page titles. Homepage handling has been streamlined to overwrite or create new meta information. The engine now enforces a single H1 per page and uses internal links temporarily. New features include a contact panel, Gutenberg blocks for easier editing, and unique FAQ modules. Pricing information and process sections have been integrated, enhancing the site’s SEO and user experience.
Action Items
- [ ] @Keith Best – Experiment with using a standard county page as the homepage and structuring other pages under it when building new Local Content Engine sites.
- [ ] @Keith Best – Create and publish additional tutorial videos on Local Content Engine and related topics for the channel audience.
Outline
Updates to Local Content Engine
- Keith Best introduces the video, mentioning recent changes to the local content engine after attending an SEO conference in Manchester.
- He explains that the engine now works with additional SEO tools like Zadio and Sagio, expanding its compatibility.
- The meta title format has been changed to prioritize page titles over company names, ensuring keywords are placed at the front.
- Keith discusses his preference for cloning sites to create multiple layouts, which are now ready for the local content engine.
Handling Homepage and Meta Information
- Keith addresses an issue where WordPress did not overwrite meta information when promoting a local content engine page as the homepage.
- He has implemented a solution to handle this automatically, either overwriting or creating new meta information.
- The engine now ensures there is only one H1 per page to avoid duplicate headings.
- Internal links are currently being used due to issues with external links, but a better solution is being worked on.
Content and Generation Quality Improvements
- A contact panel has been added to the bottom of pages, including location-specific business information and a call-now button.
- The content block has been changed from a standard classic block to a Gutenberg paragraph box for easier editing.
- Keith mentions the addition of space between blocks, lists, and paragraphs to improve layout aesthetics.
- Duplicate CTAs have been removed, and a new style content block has been added for pricing information.
Pricing and FAQ Modules
- Pricing information is now automatically generated, either as a table or a paragraph, depending on the number of pricing ranges.
- Every location page now includes a FAQ module with five random facts, ensuring each page is unique.
- The service page now includes a process section, explaining how services are provided.
- Keith demonstrates a live site, showing the new features and layout improvements.
Local Content Engine Features and Customization
- Keith explains the process of using the local content engine, including selecting locations and generating content.
- Users can choose to make a selected location page the WordPress homepage or leave it as a standard page.
- The engine can override an existing homepage, taking over its meta title and metadata.
- Content can be rewritten, republished, and linked, with the new features improving the overall look and functionality of the site.
Conclusion and Call to Action
- Keith concludes the video, expressing satisfaction with the new features and improvements.
- He encourages viewers to subscribe to the channel for more videos and to leave comments if they found the video useful.
- Viewers are invited to suggest topics for future videos to help shape the content of the channel.
- Keith signs off, thanking the audience and promising more content in future videos.
Enjoy!
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