Overview
The SEO updates to the Pro Appliance Repair Aurora site improved several keyword positions, although visitor numbers declined slightly.
Completed Updates
- Keith moved the contact footer and corrected the SEO title.
- Updated metadata for the microwave, homepage, Join Our Team, dishwasher repair services, microwave repair and Littleton pages.
- Corrected the Join Our Team link.
- The 40 citations and Google site were not completed.
Performance Results
- Comparison periods were 1–31 August 2026 and 1–28 September 2026.
- Impressions increased from 1,357 to 1,580.
- Average position improved numerically from 29 to 21.
- Visitors decreased from 10 to 8.
- Traffic was recorded across mobile, tablet and desktop devices.
Keyword Findings
- “Appliance repair Aurora” improved from position 26 to 18 and recorded 51 impressions.
- “Refrigerator repair” improved from position 48 to 22, but remained outside the first page.
- Other terms, including stove repair and washer repair, moved into positions 16–18.
- Google Data Studio keyword data identified terms for metadata, including “garbage disposal repair”, “Aurora CO”, “stove”, “oven repair” and “Littleton”.
Action Items
- Create videos for the appliance repair service pages to help improve their search visibility. (@Keith Best)
- Build 40 citations for the Aurora appliance repair site. (@Keith Best)
- Build a Google site for the Aurora appliance repair site, including links to the dishwasher repair and refrigerator repair pages. (@Keith Best)
Outline
SEO Remediation
- Review of fixes identified through the previous month’s SEO opportunity analysis.
- Completed metadata and page updates for the homepage, service pages, Littleton page and Join Our Team page.
- Contact footer repositioned and incorrect Join Our Team link corrected.
- Citations and the Google site remained incomplete.
Search Performance
- August and September 2026 performance compared using impressions, average position and visitor data.
- Impressions rose from 1,357 to 1,580, while visitors fell from 10 to 8.
- Average position changed from 29 to 21; the explanation noted that a downward red arrow represents an improvement in position.
Keyword Optimisation
- Metadata was aligned with search terms from Google Data Studio.
- “Appliance repair Aurora” moved from position 26 to 18.
- “Refrigerator repair” moved from position 48 to 22.
- “Stove” and “oven” were treated as related terms, while microwave oven was treated as a separate page topic.
Planned Expansion
- The discussion covered further promotion through videos, citations and a Google site.
- Proposed Google site links included dishwasher repair and refrigerator repair pages.
- The objective was to move relevant service keywords on to the first page.
Enjoy!