Local Content Engine Adding Videos With Schema

Keith Best explains how to improve the SEO ranking of a local content generation page by adding a video. He notes that his “Refrigerator Repair Parkland” page was previously on page three or four but has disappeared, indicating a “Google dance.” Keith uploads a video to YouTube, edits the page using Generate Blocks, and inserts custom HTML to embed the video. He details the process of changing the video’s name, title, thumbnail URL, and transcript. Keith also adds links to the Parkland appliance repair page and the Booker return site, expecting these changes to boost the page’s ranking. He plans to monitor the results over the next few weeks.

Action Items

• [ ] @Keith Best – Add the YouTube video to the Parkland local content generation page with the embedded schema and visible video block
• [ ] @Keith Best – Edit the Parkland page layout by inserting a grid (one large centre column with two small outer columns) and add a custom HTML block for the video/schema code
• [ ] @Keith Best – Update the schema code fields: change the schema name and title, replace the video ID in all four places, set the thumbnail URL and paste the video transcript into the schema
• [ ] @Keith Best – Save the page, preview the placement (ensure spacing above and below), and run the rich results test to confirm Video schema and embedding content URLs are detected
• [ ] @Keith Best – Monitor the page rankings and performance for a couple of weeks after adding the video and report any changes

Outline

Adding a Video to Improve SEO Ranking

• Keith Best explains the purpose of adding a video to a local content generation page to improve its SEO ranking.
• He mentions that his Oka return site, Refrigerator Repair Parkland, was previously on page three or four but has disappeared, indicating a Google dance.
• Keith decides to add a video created and uploaded to YouTube to help Google index and rank the page better.
• He opens the Parkland one page and converts it into blocks using Generate Blocks for easier customization.

Creating a Grid Layout for the Video

• Keith selects a grid layout with a big middle column and two small ones on the outside to place the video.
• He adds a paragraph and changes it to custom HTML to paste the video code.
• Keith provides the code needed to embed the video and explains the steps to copy and paste it into the HTML.
• He emphasizes the importance of not losing any part of the code to avoid messing up the layout.

Customizing Video Details and Thumbnail URL

• Keith advises changing the name and title of the video in the HTML code.
• He updates the time and date of the video and explains how to change the thumbnail URL using the video ID.
• The video ID needs to be copied and pasted into four specific places in the HTML code to display the video correctly.
• Keith ensures the transcript of the video is copied and pasted into the HTML, adding spaces before and after it for proper formatting.

Testing and Monitoring the Video Schema

• Keith checks the HTML to ensure the video, spaces above and below, and the transcript are correctly formatted.
• He tests the rich snippet results, confirming the video schema, appliance repair, and other details are included.
• Keith mentions the importance of monitoring the page to see if the video helps improve its SEO ranking.
• He notes that the video is linked to the Parkland appliance repair page and the Booker return site, which should boost the page’s visibility on Google.

Final Steps and Conclusion

• Keith concludes by stating that he will monitor the page’s performance over the next couple of weeks.
• He expresses confidence that the added video and links will help improve the page’s SEO ranking.
• Keith thanks the audience and ends the video, indicating that the process of adding the video is complete.
• He reiterates the importance of testing and monitoring the changes to see the impact on the page’s visibility and ranking.

Enjoy!

Download the code for Video Schema