Local Content Engine Creating Service Page Content

Keith Best demonstrates how to create content for service pages using AI tools like Gemini, ChatGPT, Claude, or Perplexity. He explains a structured approach involving multiple prompts: first, requesting content for a specific service, then creating a page outline, and finally, generating FAQs. He emphasizes the importance of organizing and structuring the content for better user engagement. Keith also covers the technical aspects of integrating the generated content into a website, including adding buttons, scripts, and testing for SEO compliance. He concludes by advising to refine the content with images and videos before publishing.

Action Items

• [ ] @Keith Best – Add the prompts used in the demonstration to the bottom of the video (video description) so viewers can copy them
• [ ] @Keith Best – Investigate why the generated FAQ schema included a Google key and remove or correct any unintended keys in the output
• [ ] @Keith Best – Ensure the FAQ JSON-LD script tags are inserted correctly on the page (add opening and closing <script> tags and validate placement)
• [ ] @Keith Best – Recheck the published page content and schema, make corrections as required, and republish the page
• [ ] @Keith Best – Tidy the generated service page content and add images and a video where appropriate before finalising the page

Outline

Creating Service Page Content Using AI Tools

• Keith Best introduces the purpose of the video, which is to show how to write content for service pages on a website.
• He mentions that the local Content Builder currently does not handle content creation and provides a temporary solution.
• Keith explains the use of AI tools like Gemini, ChatGPT, Claude, and Perplexity for generating content.
• He emphasizes the importance of structuring and organizing the content for better clarity and effectiveness.

Using Prompts for Content Generation

• Keith describes the process of using prompts to generate content for a specific service page, such as washer repair services.
• He explains the sequence of prompts he uses, starting with a general request for content and then refining it with specific details.
• The prompts include requests for an event, a page outline, and a full page layout, ensuring a structured approach.
• Keith highlights the importance of using relevant entities in the headings and throughout the page content.

Creating a Page Outline and Full Page Content

• Keith details the process of creating a page outline, focusing on getting users to call or complete a form to book an appointment.
• He explains how to use the outline to create a full page, ensuring it includes all necessary elements.
• The content should be around 700 words, with paragraphs that are well-structured and checked for accuracy.
• Keith advises on the importance of including frequently asked questions (FAQs) and providing a JSON schema for them.

Adding FAQs and Final Touches

• Keith shows how to create FAQs using AI tools and includes the JSON schema for them.
• He explains the process of copying and pasting the generated content into the website’s page admin section.
• Keith mentions the need to add a button for users to call or book an appointment, linking it to the appropriate contact information.
• He discusses the importance of checking the content for accuracy and making necessary adjustments, such as adding images and videos.

Publishing and Testing the Page

• Keith demonstrates how to publish the page after ensuring all elements are in place.
• He explains the need to test the FAQ schema using tools like Google Search Console.
• Keith advises on the importance of rechecking the page and making final adjustments before publishing.
• He concludes by summarising the steps involved in creating service page content using AI tools and emphasising the need for thorough review and customisation.

Enjoy!

Download the code for AI Prompts