Local Content Engine – Gutenberg Pest Control Clearwater

Keith Best explains how to build a local content engine site using GeneratePress and Gutenberg. He details the process of downloading a base site, updating plugins, and connecting to Xaggio for SEO. Keith customises the Contact Us and Join Our Team pages and uses shortcodes for easier content management. He sets up SEO settings, enables site maps, and customises site identity and colours. Keith then uses the Local Content Engine to generate pest control-specific content, including services, business descriptions, and locations. He concludes by setting up weekly backups with UpdraftPlus and preparing the site for indexing and link building.

Outline

Building a Local Content Engine Site

• Keith Best explains the process of building local content engine sites using the GeneratePress Gutenberg theme.
• He mentions that the process can be adapted to other themes, such as Elementor or Interact.
• Keith outlines the initial steps: downloading the base site, updating plugins, and connecting the site to Xaggio for SEO purposes.
• He emphasises the importance of setting up SEO settings in Xaggio, including troubleshooting and enabling SEO.

Configuring SEO Settings and Pages

• Keith details the SEO settings in Xaggio, including turning off unnecessary taxonomies and enabling the site map.
• He updates the Contact Us and Join Our Team pages, changing the text and images to align with the pest control theme.
• Keith explains the use of shortcodes for easier content management and updates the site’s address and phone number.
• He customises the site’s appearance, including changing the logo, site icon, and header colours.

Customising Header and Footer Elements

• Keith modifies the header and footer elements, including changing the mobile logo and navigation text colours.
• He adjusts the floating button colour in the Additional CSS section.
• Keith explains how to use GeneratePress to customise layouts and headers for different pages.
• He updates the images and text on location pages and static page headers to align with the pest control theme.

Backing Up and Preparing for Content Generation

• Keith backs up the site to the base site folder using UpdraftPlus.
• He creates a new backup folder for the pest control site, ensuring easy access for future projects.
• Keith connects the site to the Local Content Engine and enters business details, including services, business description, and contact information.
• He generates the business email address and sets the service hours and locations.

Generating and Interlinking Content

• Keith initiates the content generation process, which creates pages and internal links.
• He checks the progress of content generation and ensures the site’s permalinks and reading settings are correctly configured.
• Keith explains the importance of leaving the site alone for a week or two to allow it to settle and get indexed.
• He sets up weekly backups using UpdraftPlus to ensure data security.

Final Steps and Recommendations

• Keith advises adding the site to Google Search Console to aid in indexing.
• He recommends building links, citations, and social properties to improve the site’s visibility.
• Keith suggests using a single niche PBN (Private Blog Network) to boost the site’s authority.
• He concludes by emphasising the importance of regular backups and monitoring the site’s performance.

Enjoy!