Local Content Engine – Kitchen Remodeler Dallas Video 1

Keith Best demonstrates how to quickly build a site using the Local Content Engine and a custom theme. He removes standard posts and plugins, uploads the theme, and connects it to the Local Content Engine by setting up an app password. Keith then enters business details, including services, address, and contact information. The Local Content Engine generates 11 location-specific pages and internal links. Keith advises setting up a search console to monitor indexing and suggests enhancing the site with additional content, like videos and maps, to improve rankings. The process includes creating static pages and ensuring permalinks are set to post names.

Action Items

• [ ] @Keith Best – Set up the app password for connecting WordPress to the Local Content Engine.
• [ ] @Keith Best – Create a new project in the Local Content Engine and connect it to the WordPress site.
• [ ] @Keith Best – Input the business name, address, phone number, services, and business description.
• [ ] @Keith Best – Select the country, region, and city, and discover the locations within a 15-mile radius with a population limit of 1,000.
• [ ] @Keith Best – Set the homepage to a static page and select the “Dallas” page as the homepage.
• [ ] @Keith Best – Submit the site to Google Search Console to monitor indexing and performance.
• [ ] Generate the content for the 11 locations found.

Outline

Uploading and Activating the Theme

• Keith Best introduces the purpose of the video, which is to demonstrate how quickly a site can be built using the local content engine and a theme built by the three local theme builder.
• Keith removes all standard posts, pages, privacy policies, and plugins from the site to start fresh.
• He uploads the “kitchen fit Dallas” theme, activates it, and adjusts the pop-up box background color.
• Keith notes that the site currently has no content and plans to redo it and upload the theme again.

Setting Up the Local Content Engine

• Keith explains the next step of connecting the site to the local content engine by editing a user and setting up an app password.
• He has already set up the app password for the user “Keith B” and advises copying the password and saving it securely.
• Keith creates a new project in the local content engine, enters his username and app password, and tests the connection.
• He confirms that the site is now connected to the local content engine and proceeds to enter business information.

Entering Business Information

• Keith decides to call the business “Dallas kitchen fitters” and enters a Dallas address.
• He explains how he obtains addresses using services like LoopNet and mentions that he has videos on his site to guide others.
• Keith lists the services the business offers, such as kitchen design consultation, cabinet installation, and countertop installation.
• He removes unnecessary services and arranges the remaining ones in a logical order.

Generating Business Description and Contact Information

• Keith generates a business description using AI, which he reviews and finds satisfactory.
• He enters an email address, website URL, and working hours for the business.
• Keith selects the United States as the country, Texas as the region, and Dallas as the city.
• He sets a 15-mile radius and a 1000 population limitation for location discovery.

Discovering and Enriching Locations

• The local content engine discovers 33 unique locations within the specified parameters.
• Keith reviews the 11 locations found, including Garland, Carrollton, Dallas, Duncanville, Farmers Branch, Garland, Grand Prairie, Irving, Mesquite, Richardson, and Wilma.
• He decides to leave the locations as is and continue with content generation.
• The content generator creates 12 pages and begins writing content for each page.

Content Generation and Internal Linking

• Keith monitors the progress of the content generator, which completes the content for 11 locations.
• The generator adds internal links to the pages, ensuring a cohesive navigation structure.
• Keith checks his settings and permalinks, ensuring they are set to “post name.”
• He sets the homepage to a static page and refreshes the site to see the new content.

Finalizing and Optimizing the Site

• Keith reviews the new content, which includes a welcome page, contact information, and links to various locations.
• He advises leaving the pages as is for now to see if the site gets indexed by search engines.
• Keith suggests using search console to monitor the site’s progress and identifying which pages need further optimization.
• He mentions various strategies for improving the site’s ranking, such as adding videos, maps, and social properties.