The Stand Up Paddleboard site is one of the Over The Shoulder (OTS) Site builds that I do for the Auto Profits Course. This is the site that I used for all of the training videos in the course.
The niche is Stand Up Paddle Boards in the UK
Main Keyword: Stand Up Paddle Boards
SV: 18100
Cost Per Click: £0.39
Days To Page 1: 7 Days
Days To First Sale:
The timeframe for the site is:
21/02/2025 – New EMD Registered – standuppaddleboards.uk
28/02/2025 – Started building the site
06/03/2025 – Finished building the site and added the site to Google Analytics & Search Console, and created a Looker Studio Report – Homepage and Privacy Policy indexed
07/03/2025 – 59 pages out of 76 indexed and a number of pages on page 1, some have multiple properties on page 1 – Check out the video 7th 08/03/2025 – Ordered IFTTT Network – Delivered 10/03/2025
12/03/2025 – 23/03/2025 – Added 9 more blog posts, so now have 11 in various categories
8/05/2025 – Added 3 product videos to YouTube & onto the relevant product pages on the site. Plus, I optimised the metadata for those products.
14/05/2025—The First Sale has come in. It’s not a life-changing sum—only £1.58—but it’s a start, and the site is only 59 days from being finished.

Keith Best announced his first sale for a standard paddleboard site, which he launched on February 28, 2025, and promoted for two and a half months. The sale, made on May 14, 2025, generated £1.58 in commission from a purchase of £190.98. Despite minimal efforts, including the addition of three new videos, the site is starting to generate revenue. Keith attributes the sale to optimised branded keywords like “bamboo,” “wetsuit,” and “dry bag.” He emphasises the growth potential, suggesting that consistent efforts could lead to substantial daily earnings.
Action Items
- [ ] @Keith Best – Send an email to update about the new videos.
- [ ] @Keith Best – Optimise the site further based on the keywords that are ranking.
Outline
First Sale Announcement and Site Overview
- Keith Best announces his first sale for the standard paddle board site, which was purchased on February 21, 2025, and launched on February 28, 2025.
- The sale was made on May 14, 2025, covering a period of two and a half months from March to mid-May.
- Keith shares the earnings details: a total of £1.68, with the sale amounting to £1.58.
- He explains that the sale was not made through his direct link but through a visit to Amazon, where the customer purchased a full kit costing £190.98.
Detailed Sale Analysis and Site Optimization
- Keith elaborates on the sale process, noting that the customer clicked on his link, visited Amazon, and purchased a different product.
- He highlights the importance of the site’s ranking and the role of branded keywords like “bamboo,” “wetsuit,” and “dry bag” in driving sales.
- Keith mentions that he has recently optimized for these keywords and plans to send an email about the new videos he has uploaded.
- He expresses hope that his success will inspire others, emphasizing the potential for future growth and increased earnings.
Future Prospects and Encouragement
- Keith discusses the potential for increasing earnings from the site, suggesting that £1.58 a day could grow to £10, then £50.
- He concludes the video by encouraging viewers, expressing confidence in the long-term potential of the site.
- Keith signs off, promising to share more updates in future videos.