Overview
Keith demonstrated using Topical Relevance to build and add relevant entity information to a refrigerator repair page.
Keyword Research
- Topical Relevance generated semantic keywords, phrases, and entities for “refrigerator repair”, including frequency and relevance data. Keith described reviewing and removing items that were irrelevant to the service or its location, such as unrelated towns, brands, and appliances.
- He explored location-based results for Aurora, Colorado, and nearby counties. The Arapahoe County results included unexpected Portuguese terms; results for Adams County were more useful, though some entries still required judgement.
Schema Editing
- Keith copied the tool’s output into a schema editor, separated entries onto individual lines to reduce JSON formatting errors, and combined the service and location entities in the page schema’s “about” and “mentions” fields.
- He replaced the schema’s headline and URL with the refrigerator repair page details, then added the script to the page using the Zadjo plugin’s header-script area. He checked the page source to confirm the webpage schema contained the entities.
Other Ideas
- Keith also mentioned two ideas from the mastermind meeting: adding affiliate links to appliance-related content, including Amazon links, and adding a cost calculator. These were not developed in this demonstration.
Outline
Topical Relevance
- Keith introduced the tool after it was mentioned by Jamie at the Rank and Wizard Mastermind meeting.
- The tool generated semantic keywords and phrases, plus entities with frequency and relevance information for “refrigerator repair”.
- Keith reviewed the results and removed terms he considered irrelevant to the page.
Location Entities
- Keith investigated location-based entities for Aurora, Colorado, and nearby counties.
- Arapahoe County results included unexpected Portuguese-language terms; Adams County results were considered more useful.
- He filtered out questionable or unrelated entries while retaining selected local and demographic entities.
Page Schema
- Keith combined service-related and location-related entities in the schema’s “about” and “mentions” fields.
- He updated the headline and URL, inserted the script into the page using the Zadjo plugin, and checked the page source for the resulting webpage schema.
Additional Ideas
- Keith briefly mentioned adding appliance affiliate links, including Amazon links, and creating a cost calculator as topics for separate videos.
Enjoy!